Case Study


  • Energy
  • Mobile

Using Bluetooth and Smartplugs for home automation.


Zuli manufactures a Smartplug that allows smartphone owners to control standard outlets through Bluetooth, enabling users to turn anything on and off. EchoUser was challenged with designing Zuli’s mobile app.

We wanted to make the app simple enough for any user type while retaining enough capabilities to satisfy power-users.


Through customer research and interviews, we discovered what users wanted in the app: control of lights and electronics on a room-by-room basis as well as a way to monitor energy usage.

We identified key features, both from these interviews as well as an exercise with the client. In this unique case, the hardware informed some of the product’s more unique features, like dimming and turning on or off based on proximity.

Once these capabilities were determined, we began designing the app itself. Our team aimed for simplicity, but wanted to enable power-users to network several Zuli Smartplugs at once.


After several iterations, we designed an app that would control the Smartplugs, monitor energy, and allow a user to “set it and forget it.” Furthermore, we also designed the content structure for Zuli's website once the product became available."

Services Used